Make sure your LinkedIn Profile is 100 percent complete. Include keywords like the beats you cover (lifestyle, technology, fashion, etc.) and angles you like to pursue (how to articles, investigative reporting, etc.) in your summary, experience and specialties sections. People use LinkedIn Advanced People Search to search for words like “bylines,” “whitepapers,” “feature articles” and “media training." If this info isn’t in your profile then editors, producers and potential clients won’t find you.